《北京日报》--非遗老字号走上电商路

2013-12-12

吴裕泰:技艺延展 “老吴”变“小吴”

       beijingfeiwuzhiwenhuayichanlaozihaozhengzaifenfenzoushangdianshanglu。neiliansheng、zhangyiyuan、wuyutai、shengxifu、ruifuxiang、zhongguoshudian……zheixielaozihaoyaomeyongyouduliyuming,yaomezaizhumingdianshangpingtaikaishelezijideguanfangwangdian;erdaiyuexuan、falangchang、daoxiangcundenglaodianyedouzaijijichoubeijiangfeiyijiyituishangwang。laozihaomenkanzhongde,shidianshangpingtaiduifeiyijiyichuanchengshijiandecijiheduiqisuochengzaiwenhuadetuiguang。

wuyutai:jiyiyanzhan,“laowu”bian“xiaowu”

feiyijiyi:huachazhizuojiyi.wuyutaimolihuachayinzhijiyi

技艺年龄:126岁

触网时长:6个月

dianshangdizhi:tianmao、jingdong、1haodian、yamaxun、dangdang

xianshangxiaoshoue:6geyuejin400wanyuan

       jinnian5yue18ri,duiyu126suidewuyutailaishuoshigezhidejinianderizi。zheiyitian,wuyutaishelizaitianmaoshangchengshangdeguanfangqijiandianzhengshikaiye,biaozhizhewuyutaiquanmiankaishilewangluoyingxiaotixi。

      diankaiwuyutaiwangluoshangchengdeyemian,qingxinyazhizhifengpumianerlai。jiuzaiyemianxiafang“dongjichangxian”guanggaodanyeshang,zhizihongcha、guihuawulong、guihuahongcha、lanhuaxianglvcha、daidaihongchadengxinqidechayemingchengyingruyanlian,zheixiechayepinzhongyouyigetongyidetedianshuoming――yinzhihuaxiangcha。“yinzhi”,jiandanshuojiushiliyongchayedexifunenglihexianghuadetuxiangnengli,rangchayexifuhuaxiang,zhizuochubaohanhuaxiangdechaye。zaiwoguoguojiajifeiwuzhiwenhuayichanmingluzhongyou“huachazhizuojiyi”yixiang,wuyutaimolihuachayinzhijiyijiuminglieqizhong。

       yibaiduonianlai,wuyutaikaifachulaidemolihuachadanpindashangbaizhong。keshicongshangshiji90niandaizhongqiyilai,wuyutaidejingyingzhefaxian,yuanbenzhandianneixiaoshouliangda90%demolihuacha,zaisuoyouchayepinzhongzhongsuozhanxiaoshoubilizhujianxiajiang,daojinliangnian,zhinengweichizai45%zuoyoudeshuiping。“ruguohezheizhongchaderenyuelaiyueshao,molihuachayinzhijiyiziranjiuyaodiaoling。”wuyutaizongjingli、wuyutaimolihuachayinzhijiyidiwudaichuanchengrensundanweihenzheji。tajingxiaxinlaifenxi,shichangdebianhuabingfeiyinweimolihuachabuhaohele,ershisuizhebeijingchengshibuduankuoda、chengshirenkoubuduanzengjia,shenghuo、gongzuozaibeijingdegedirenqunyuelaiyueduo,yuanbenweibeijingrenpianaidemolihuachabingbunengmanzuwuhusihaixingukedexuqiu,renmenxuyaogengfengfudehuachakouwei。yucitongshi,sundanweifaxian,laiwuyutaigoumaichayedegukedaduoshushi35suiyishangrenqun。queshaonianqingguke,duilaozihaolaishuoshiyigejudayinyou。xiangbanfarang“laowu”bianwei“xiaowu”,yechengledangwuzhiji。

       zaojiuyoukaiwangdiandasuandewuyutaiquniankaishipinfanjiechugedadianshangpingtai。gedapingtaideshujuxianshi,wangshanggoumaichayedezhuyaoliliangzhengshi35suiyixiarenqun。wuyutaijuedingkaitongwangluoshangcheng。dansundanweiyezhidao,wangluomianduiderenqunbianbuquanguo,ruguojinjinbayuanyoudemolihuachabandaowangshang,zhihuizhongfushitidianmianlindehuachashichangweisuodejumian,haishiwufaxiyin“xiaowu”。“nianqingrenxihuanhedechashiwanquanbuyiyangdekouwei,womendeweitamenliangshendingzuo。”sundanweitichule “dahuacha”zhanlve,xiwangyiduozhongkouweidehuacha,longluonianqingren。zaozaishangshiji80niandai,tajiutingenshi、disidaichuanrenzhangwenyushuoguo,gaibabeijingxishandemeiguinalaizuomeiguihuacha。shifucenggaosuta,shangshijiwuliushiniandai,wuyutaihaizhizuomeiguihuacha,zhishihoulaijianjianyanbianweimolihuachayizhiduda。sundanweiyoucixiangdao,keyiliyongwuyutaidechuantongyinzhijiyi,wajuehuifuhuachazhongdeyixiezhumingpinzhong,ruguoxingyun,haikeyichangshiyunyongwuyutaiteyoudejiyikaifaxinhuacha。

       sundanweidaizhelianggetudibianfangquanguoxianghuachanqu,zaixunfangxianghuadeguochengzhong,yejianjianjianggesexianghuayunianqingnvxingdexihaojiehezaiyiqi。meiguihua、zhizihuayangyan,daidaihuazhuxiaohua,guihuayouzhushuimian,zheixiedouqiaqiamanzudoushibailingdexuqiu。tamenzaifenbieyulvcha、hongcha、wulongcha、puerdapei,youhuichanshengyixiangbudaodekouganhegongxiao。jingguoduocichangshi,wuyutaijiangchuantonghuachapinleizhongshidanlibo、xianrushuaiweideguihuacha、zhizihuacha、meiguihuacha、daidaihuacha,yiyiliyongwuyutaideyinzhijiyihedutedekouweibiaozhunzhongxinwajue、diaozhenghebaguan。9yue,wuyutaizhuanmenweiqiwangluoshangchengtuichu8kuanquanxinyinzhidehuaxiangcha。qizhong,daidaihongcha、zhizihongcha、guihuahongcha、guihuawulongqiudongyilaiyizhiwenjuwangdianxiaoshoubangdanqianlie。erliyongsichuanyaan“chunjian”、“huilan”、 “hanlan”sangepinzhongdelanhuayinzhichengdequanxinlanhuaxianglvcha,xianxiangpubi、kouganrunhuaxini,zaixianshangxianxiatongshixiaoshou,rujinchangchangmaiduanhuo。

       jibianshichuantongmolihuacha,wuyutaiyeweiwangluogukezuochulebuxiaodediaozheng。“yiqianbeijingrenhemolihuachajiangjiuchayao‘shakou’,jiushikouweinong。yinweihenduoxiyanderenxihuanhenongcha。”sundanweishuo,danyidoushibailingweizhudewangluogukexihuanhekouweidanyadecha。weici,wuyutaitediweiwangdiandiaopeichuyikuan“moli1887”,yiqidanyadekouweichengweiwangdianshangderenqidanpin。

       rujin,zaiwuyutaiwangdian,chuantongyinzhigongyizhizuochudemolihuachaxiaoshouzhanbichaoguo40%,quanxinyinzhihuaxiangchajintuichulianggeyue,zhanbiyejiejin20%。wuyutaiwangluoshangchengshujuxianshi,wangdiankaizhang6geyuelai,wuyutaidechanpinyibianjiquanguosuoyoushengfen,qizhongzhiyou17%fawangbeijing,zuiyuandegukezailasa。jiejin10wanrendewangluogukezhong,25suizhi35suidenianqingrenchengweizhuliu,wanchenglewuyutaisheliwangdiandechuzhong。muqian,wangdianxiaoshoueyijin400wanyuan,yujiquannianxiaoshoueyouwangdaqianwanyuan。mingnianchu,wuyutaihaijiangjixuweiwangluoshangchengzhuanmentuichuduokuanyinzhihuaxiangcha,jianggulaodejiyichuanchengxiaqu。