《北京商报》专访吴裕泰总经理孙丹威

2014-09-09

让世界看到中国大花茶品牌

----访北京吴裕泰茶业股份有限公司总经理孙丹威

       9yue28ri,wuyutaijijiangyinglaijiandian127nianjinianri。yiwang,beijingdelaochakemenxiguanshuo“wuyutaihaochabainianruyi”,rujin,feiyilaozihao“wuyutai”buzaidanshineigeyilaomailaodelaohuachadian。zaizongjinglisundanweidezhikuyinlingxia,wuyutaidehuachayijingzuochenghuayangfanxindeduoyangchanpin。wuyutairangbeijingnaizhishijiekandaodeshiyigechanghechangxindedahuachapinpai。

体验好茶

“移动茶站”进百姓社区

       zhongqiujiegangguo,wuyutaidehuiyuanhuodongyouyoulexinneirong。9yue9rikaishi,wuyutaixiang20yuwanhuiyuanfachuzhengjiling:shoujiyuchayouguandelaowujian。

       beijingyoubushaochayelaozihao,qilishizuizhangdeshubeijingwuyutai,yuanyu1887nian,zhijinyiyou127nianlishi。wuyutaizhangmenrensundanweigaosubeijingshangbaojizhe:“wuyutaijianchiyizhongdiduanhelaobaixingnengjieshoudechayeweizhu,jishizaichayeshichangzhuiqiushehuadeniandai,wuyutaidegaoduanchayekongzhizai10%yixia。jinnianshangbannian,zaichayezhengtixiaoshoushou‘sangong’xiaofeixianzhixiahua20%dedahuanjingxia,wuyutaichayedexiaoshouzengzhanglejinyicheng,tebieshiwomendehuacha,xiaoshouzengzhangmingxian。”

       qishihuachadezhizuogongyizuiweifuza,haodehuachahuiyongshanghaodechapeihehualaizhizuo,xuyaobachapeiyoufujianyundaoguangxizuoxunhuagongyi,zhizuowanchengzaiyundaobeijingjinxingpinpei。zaisundanweikanlai,chayeshiwanquanjingzhengdexingye,yaorangbaixinglejiechaye,jiuyaoyuxiaofeizhejinjulijiaoliugoutong。jinnianwuyutaide“yidongchazhan”jinshequhuodongkaizhandeyoushengyouse,quanguo350jiadianliandong,yimeigeliansuodianweidanwei,duizhoubiansangonglifanweideshequ、xuexiao、qiyejinxingfugai,yitesehuodong、pinyinzhantaiweizhanshifangshi,zaipujichayezhishideguochengzhong,jiangyouzhidechayemianfeitigongshiminpinchang,rangjiankangyinchadeliniangengjiashenru、zhijiedirongrudaolaobaixingdeshenghuozhong。sundanweibiaoshi,zheishiwuyutaitiyanyingxiaofuwudeyizhongzhongyaofangshi,tongguozheiyihuodongxiangshiminchuandiyinchalinian、chayujiankangdengzhishi,yingzaozhicha、aicha、yinchadefenwei。“huodongkaizhansangeyue,womenyidongchazhanjinshequbanle60duochang,xiabannianwomendemubiaoshibaichangshequtiyan。”sundanweishuodao。

做大花茶

“老吴”触电当“小吴”

       2013nian5yue18ri,wuyutaizaitianmaoshangchengdeguanfangqijiandiankaiye,cihouwuyutaiquanmiankaishilewangluoyingxiao。

sundanweizhidao,wangluomianduiderenqunbianbuquanguo,ruguojinjinbayuanyoudemolihuachabandaowangshang,zhihuirangshitidianmianlinshichangweisuo,yinci,tabawangdianmiaozhunlenianqingren。“nianqingrenxihuanhedechashibuyiyangdekouwei,womendeweitamenliangshendingzuo。”sundanweitichule“dahuacha”zhanlve,xiwangyiduokouweidehuachalongluonianqingren。yushi,sundanweidaizhetudibianfangquanguoxianghuachanqu,jianggesexianghuayunianqingnvxingdexihaojiehezaiyiqi。meiguihua、zhizihuayangyan,daidaihuazhuxiaohua,guihuayouzhushuimian,zheixiedouqiaqiamanzudoushibailingdexuqiu。tamenzaifenbieyulvcha、hongcha、wulongcha、puerdapei,youhuichanshengyixiangbudaodekouganhegongxiao。jingguoduocichangshi,sundanweijiangchuantonghuachapinleizhongxianrushuaiweideguihuacha、zhizihuacha、meiguihuacha、daidaihuacha,liyongwuyutaideyinzhijiyihedutedekouweibiaozhunzhongxinwajue、diaozhenghebaguan,zhuanmenweiwangluoshangchengtuichulebakuanquanxinyinzhidehuaxiangcha。qizhong,daidaihongcha、zhizihongcha、guihuahongcha、guihuawulongyizhiwenjuwangdianxiaoshoubangdanqianlie。erliyongsichuanyaan“chunjian”、“huilan”、“hanlan”sangepinzhongdelanhuayinzhierchengdelanhuacha,xianxiangpubi、kouganrunhuaxini,zaixianshangxianxiatongshixiaoshou,changchangmaiduanhuo。

       jibianshichuantongmolihuacha,wuyutaiyeweiwangluogukezuochulediaozheng。“yiqianbeijingrenhemolihuachajiangjiuchayao‘shakou’,jiushikouweinong,yinweihenduoxiyanderenxihuanhenongcha。”sundanweishuo,danyidoushibailingweizhudewangluogukexihuanhekouweidanyadecha。weici,wuyutaitediweiwangdiandiaopeichu“moli1887”,yiqidanyadekouweichengweiwangdianderenqidanpin。

推衍生品

百年老店创多项“第一”

       sundanweizi1997nianwuyutaichayegongsizujianshijiuchurenzongjingli。zaitazhizhangde17nianzhong,weiwuyutaichuangchuduoxiangdiyi:diyijialiansuojingying;diyijiaduisuoyouliansuodianshixingdiannaowangluoguanli,shixianmendianguanlixinxihua;diyijiatongguozhiliang、huanjing、shipinanquanhezhiyejiankang“sitixirenzheng”;diyijiajianchengleshengwuzhiyaojidepinchachejianhechayefenjianzidonghualiushuixian……

       dangran,tayechuangzaolebushaoweiyi,ru:2008nianbeijingaoyunhui,wuyutaidujiaweiaoyunhuitigong150wandaidaipaocha,bingdujiayunyingaoyunmeiticunzhongguochayishi;2010nianshanghaishibohui,wuyutaishibeijingdiquweiyidechayetexushengchanshanghelingshoushang,ruzhu“zhongguoyuansu”dujiayunying“zhongguochafang”;2013nianyuanbohui,wuyutaiweiyuanbohuitigongwukuantexuchanpin;zaijinniandeapechuiyiqijian,wuyutaizaidudaibiaobeijinglaozihaochengweidahuizanzhushang,tigong3500taochali。

       ciwai,zaiguoneichashichang,sundanweirangwuyutaibutingnachuzuixinmeishixiaochi:chabingjiling、chayuebing、chashuangkouxiangtang;mochadangao、mochanailao、mochakafeideng,budankeyixinshounianzou,yekeyixixipinwei。rujin,wuyutaiyoukaifachuchariyongpin:chaxianweikouzhao、chazifen、chawazideng。

       beijingrenxihuanwuyutai,xihuandejiushita100duonianyunyuchudezheizhongteyoudelaobeijingwenhuayuqidu,zhengruneinongnongdebainianbubiandemolihuaxiang,queqiedishuoneishiwuyutaiyulaobeijingsuogongyoudechayun。

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